As an extension of its #FeedImagination campaign for Goldfish Crackers, Mars Agency worked with First Descent AR (Sherpa Marketing) to create a fun and interactive augmented reality game for kids. The ‘Find the Goldfish Cracker’ WebAR game is triggered by a QR code featured on select packaging which brings parents and kids into an immersive world they need to explore to find Goldfish Cracker.

Vodafone and Disney have partnered up to debut the Neo kids smart watch. The watch will be sold in European markets as part of the ‘Designed and Connected by Vodafone’ collection offering peace of mind through an embedded SIM card and GPS. It also features famous Disney characters from a range of Disney, Pixar, Star Wars and Marvel franchises.

To mark the premiere of its new show, Debris, NBC is using augmented reality to let viewers get up close with the mysterious debris prior to the show. 

In the world of augmented reality, authenticity matters. This holds especially true for brand experiences where the product is front and center. High-quality 3D renderings, realistic shadows, reflections and lighting are all necessary ingredients not only for creating a sense of immersion, but most importantly for accurately portraying a product to the end user while maintaining the brand’s integrity at all times.

The web is a powerful place for highly realistic augmented reality experiences and 8th Wall is empowering developers with tools to make that happen.

Developers can already use the 8th Wall platform to create realistic WebAR experiences which make use of high fidelity models, lighting and shadows. Today, we are pleased to introduce our latest feature to elevate your WebAR projects, 8th Wall Realtime Reflections.

With 8th Wall Realtime Reflections, you are now able to add dynamic environment maps based on data coming in from the camera feed to your 3D models to add a deeper level of realism to your project. These dynamic reflections are made possible by 8th Wall's unique camera application framework which gives our developers precise control over how the camera feed is processed and presented in their projects.

To help developers elevate the realism in 8th Wall projects; we wanted to share how Realtime Reflections and other best practices can be used to create lifelike AR experiences.

Build a LEGO city and bring it to life, complete with traffic and a pizza delivery, using web-based augmented reality.

The LA Dodgers celebrated their 2020 World Series win by partnering with ABinBev’s Golden Road Brewing with a WebAR Face Effect complete with LA Dodgers branded baseball hats and a virtual beers. The “Raise a Can to the Champs!” experience was promoted in a full page ad in the LA Times where readers scanned a QR code which activated the WebAR experience created by Aircards. Using 8th Wall's Face Effects, fans virtually wore LA Dodgers baseball cap while opening a virtual can of Golden Road LA Dodgers' Blonde Ale Beer which triggered a visual celebration. Fans could also easily click to redeem a rebate on Golden Road Brewing products directly from the experience.   

**Updated 2/18/21 to include the Home Depot and ESPN WebAR Experience.

WebAR is helping fans engage with their favorite sports teams wherever they are including at home during shelter-in-place. 

Herbalife Nutrition worked with Virtual Rights Management ARIA 360° AR division to create a WebAR portal to the LA Galaxy Stadium. The “LA Galaxy Experience'' was a first for the MLS sports team and gives fans unprecedented access to exclusive areas of the stadium including the team locker room, the Champions Lounge and more. This multilingual experience asks fans to place a digital doorway in their own physical space which they walk through to be teleported to LA Galaxy stadium. There they are able to explore the stadium in 360-degrees including watching players take the field and participating in an “Average Joe’s vs. Pro’s” interactive match. 

Agency MVP Interactive teamed up with the Tennessee Titans to help fans connect with the football team during a pandemic while at the same time honor Tennessee natives under the messaging “Tennessee Tough”. MVP Interactive commissioned artist Eric “Mobe” Bass to create a mural in Nashville which came to life with Web AR. Visitors of the mural scan a QR code which triggers the mural to come to life with AR. The digital mural pays homage to notable Tennessee natives like the late civil rights leader John Lewis and legendary University of Tennessee Lady Volunteers basketball coach Pat Summit by displaying powerful quotes before all 90 of the Tennessee county names appear across the mural and an animation of a Tennessee Titans football player is seen waving his hands to “hype up” the experience.