Pepsi is giving Super Bowl fans a way to step inside the Pepsi Super Bowl LV Halftime Show Commercial featuring multi-award winning artist, The Weeknd, and become part of the action with an immersive 360-degree augmented reality experience.
ESPN College GameDay Built by The Home Depot is a pre-game show covering college football prior to the start of games featuring news and analysis of the day’s upcoming matchups and aimed at getting fans engaged and excited.
The LA Rams used a WebAR portal to give users an immersive view of their new home, the Rams House at SoFi Stadium. Fans texted the keyword RAMSHOUSE to GORAMS on their smartphone to be sent a link to virtually visit SoFi Stadium. Once they clicked on the link, they were asked to place the WebAR portal in their physical space to be able to teleport to the stadium. While in the stadium they then used their phone to explore the new Rams House in 360-degrees. Created by Virtual Rights Management ARIA 360° AR division.
Ford teamed up with Bully! Entertainment and Cinco to give Edmonton Oiler and Montreal Canadien fans a way to show their team pride virtually while cheering from home. Using WebAR Face Effects, fans were able to click a link and select an Oiler or Canadien branded face mask they could wear, take a photo and post it using the hashtag #BuiltFanTough on social to win the real thing.
Augmented reality transforms the real world into a multi-dimensional extension of the digital. This blending of the two worlds can make the everyday suddenly extraordinary, and innovative companies are leveraging this new layer of reality to create experiments on the bleeding edge of science and technology.
Dior partnered with Creote Studio and Webs S’up to augment window displays in malls across Hong Kong, Taiwan, Singapore and Malaysia over the holiday season using WebAR. Image targets displayed on storefronts activated three unique experiences inspired by Dior’s latest collection.
Craig David and KSI transformed themselves into WebAR holograms to perform their new single “Really Love” for their fans—wherever they are. This exclusive hologram performance was a first of its kind for the duo.
Burger King’s iconic mascot and rapper Lil’ Yachty took over the 2020 MTV Video Music Awards with a sea of QR codes which unlocked a virtual performance viewers could watch in their home. Throughout the broadcast, QR codes were displayed for those watching at home to scan to be sent to the BK Fire WebAR experience which featured the duo performing to Lil Yachty’s latest single “Top Down”.
iOS Users On 14.3+ Can Now Access Your 8th Wall Experience in Even More Places
The massive reach and frictionless experience you know and love about 8th Wall WebAR just got even better! With the new iOS 14.3 update, which brings camera access to WKWebView, your WebAR experiences now work in all major iOS apps, including Instagram, Snapchat, Facebook, Messenger, LinkedIn, and Chrome — increasing your discovery and reach to the 728 million iPhone users worldwide.
Patrón has the perfect gift for you to give this holiday season—a virtual bottle of tequila which you can customize with your own designs and memories. From the Patrón website, create a custom virtual bottle by choosing from a series of templates and adding photos, stickers and personalized messages. Once done, send the link of your customized virtual bottle to family and friends so they can view it in augmented reality.