Sony Pictures and Trigger — The Mixed Reality Agency® teamed up once again to create a WebAR experience — this time for the upcoming feature film Jumanji: The Next Level, now in theaters across the US. The world’s first WebAR activation to use Amazon Lex to power voice interaction (the same tool that powers Amazon Alexa), the experience sends users on a wild 3D adventure into the world of Jumanji!
Johnnie Walker launched a WebAR experience for its two new limited edition Scotch Whiskies which celebrate the critically acclaimed HBO® series, Game of Thrones. Bottles of Johnnie Walker A Song of Ice and A Song of Fire are activated as image targets to reveal 3D characters from the show which burst to life out of the packaging.
A Song of Ice is inspired by House Stark of the North, and when scanned with a smartphone it summons the iconic Direwolf. A Song of Fire represents the fierce House of Targaryen, and it sparks the Dragon to make a smokey entrance. Created by agencies AnalogFolk and Unit9 using 8th Wall, the two unique activations embody the “crisp” and “spicy” characteristics of their respective whiskies, while being true to the Game of Thrones brand.
Jumanji Takes WebAR to the Next Level with Voice-Activated Experience
Sony Pictures and Trigger — The Mixed Reality Agency® teamed up once again to create a WebAR experience — this time for the upcoming feature film Jumanji: The Next Level, now in theaters across the US. The world’s first WebAR activation to use Amazon Lex to power voice interaction (the same tool that powers Amazon Alexa), the experience sends users on a wild 3D adventure into the world of Jumanji!
Upon entering the experience, users are greeted by Dwayne “The Rock” Johnson who stars in the film as Dr. Smolder Bravestone. Users are then prompted to use voice activation to immerse themselves into three thrilling worlds: The Dunes, The Moat and The Fortress.
During the experience, users have the ability watch scenes from the movie and can even reserve tickets by saying “Buy Tickets!” which takes them directly to the ticket purchasing page. This isn’t the first WebAR activation created for a film; In 2018, Sony Pictures and Trigger created an experience for Spider-Man: Into the Spider-Verse, which was also powered by 8th Wall.
8th Wall equips developers with powerful tools to create extraordinary reality content. With 8th Wall Web, we expanded the reach of AR technologies and lowered the friction for end users. We spent the last year helping content owners create their reality and find their audience. Developers stepped up and created so many web experiences that people really love, with half of users spending more than two minutes engaging with each WebAR experience.
An eye-opening AI- and WebAR-activated art gallery took place in LA at the Women in Entertainment Summit and at ART+TECH 2 exhibit at the Infinity Festival Hollywood in October and November.
In October, Ally turned six American cities into a giant MONOPOLY board game scavenger hunt with the launch of the WebAR campaign: Ally + MONOPOLY®. The game gave passersby the chance to win up to $50,000 in cash, a new Jeep Wrangler, and up to $1 million in other prizes.
We’re sensing a growing trend of brands using web-based AR to bring an element of surprise and delight to their customers’ daily routines, with entertaining games that truly augment their realities. Check out how these companies took over trains and sidewalks to gamify commutes around North America:
Ally Bank Transforms Cities into a Live MONOPOLY Game
In October, Ally turned six American cities into a giant MONOPOLY board game scavenger hunt with the launch of the WebAR campaign: Ally + MONOPOLY®. The game gave passersby the chance to win up to $50,000 in cash, a new Jeep Wrangler, and up to $1 million in other prizes.
It’s finally time for us to share what we’ve been busy working on and we couldn’t be more excited!
International airline EVA Air takes us to Thailand with its latest WebAR activation, which transforms a simple print ad into a portal to a busy Bangkok waterway. The full page advertisement appears in the September issue of Fast Company and was created by agencies MullenLowe US and Tool.
Cosmetics and skincare brand Clarins is known for the premium plant-based formulas behind its popular line of makeup and serums. With its House of Clarins pop-up in Singapore, visitors had the opportunity to explore activities, learn about products and play an interactive WebAR game.