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Introducing the new 8th Wall Project Library featuring over 30+ projects

Feb 6, 2020 1:15:00 PM / by 8th Wall posted in Hologram, Announcements, For Developers

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It’s now faster and easier to kickstart your next WebAR or WebVR project with 8th Wall! Over 30 projects have been published to our new Project Library as a resource for our developers to build upon.

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New York Comic Con attendees immerse themselves in the world of 1917 with AR posters

Jan 29, 2020 4:27:00 PM / by 8th Wall posted in Arts & Entertainment, Image Targets

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Creative studio Powster immersed New York Comic Con attendees in the world of 1917 by allowing them to augment real world posters into live action footage from the film in their mobile web browsers.

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Fox launches LEGO Masters AR builder experience for premier of new show

Jan 29, 2020 3:00:00 PM / by 8th Wall posted in Arts & Entertainment, Games & Toys

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Just in time for National LEGO Day (Jan. 28) and the TV premiere of LEGO Masters, Fox and LEGO teamed up with Trigger — The Mixed Reality Agency to develop a WebAR experience that allows people to build and share their own 3D LEGO creations for the chance to win prizes.

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A Week in WebAR: LEGO Masters Builder, Dior and 1917

Jan 29, 2020 1:45:00 PM / by 8th Wall posted in Week in WebAR

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LEGO Masters AR Builder

Just in time for National LEGO Day (Jan. 28) and the TV premiere of LEGO Masters, Fox and LEGO teamed up with Trigger — The Mixed Reality Agency to develop a WebAR experience that allows people to build and share their own 3D LEGO creations for the chance to win prizes.

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Pink Floyd creates surreal WebAR experience for ‘The Later Years’ album release

Jan 10, 2020 4:05:00 PM / by 8th Wall posted in Arts & Entertainment

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To celebrate the release of Pink Floyd’s The Later Years box set, Sony Music Entertainment collaborated with Liverpool-based studio Draw & Code to develop a WebAR activation that allows fans to experience the band’s music like never before.

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BBC America creates WebAR activation for screening of the Doctor Who Season 12 premiere

Jan 10, 2020 3:57:00 PM / by 8th Wall posted in Arts & Entertainment

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BBC America and Fathom partnered with Manhattan-based content marketing agency GLOW to create a WebAR activation for the nationwide cinematic screening of the Doctor Who Season 12 premiere. “Whovians” gathered at their local cinema on January 5th to watch the premiere, which was followed by a live Q&A with the cast transmitted from The Paley Center in New York to theaters across the country.

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Teleport to paradise with Jergens WebAR portal

Jan 10, 2020 3:37:00 PM / by 8th Wall posted in Beauty & Wellness

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To promote its line of self-tanner products, SOL, Jergens teamed up with agency COFFEE Labs to create a portal to paradise. The immersive escape transports you to your own private island in the sun, where you can explore the dreamy beach and tap on hot spots to learn more about SOL products.

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A Week in WebAR: Pink Floyd, Jergens and BBC America’s Doctor Who

Jan 10, 2020 12:58:00 AM / by 8th Wall posted in Week in WebAR

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Pink Floyd: A Surreal WebAR Experience for ‘The Later Years’ Album Release

To celebrate the release of Pink Floyd’s The Later Years box set, Sony Music Entertainment collaborated with Liverpool-based studio Draw & Code to develop a WebAR activation that allows fans to experience the band’s music like never before.

 
Provided by Draw and Code


Place life-size, animated versions of the iconic album artwork into your environment, and watch as Monolithic heads rise from the earth and ominous streetlights contort before you.

“Each artwork is visually striking with a common theme jumping out from each: the juxtaposition of surrealist interpretations of everyday objects and situations sitting incongruously within our reality,” said Mike Snowdon, Creative Lead at Draw & Code.

 

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It’s a very merry WebAR holiday: activations from Baileys, Purolator and Leo AR

Dec 19, 2019 12:57:00 AM / by 8th Wall posted in Food & Beverage, Alcoholic Beverage

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The holiday season is upon us and what better way to share some yuletide magic than with an AR Santa dance party? Or an immersive snow globe? We’ve rounded up a few of our partners’ wintery WebAR activations that are sure to spread the holiday cheer this year.

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If you can WebAR, you can WebVR

Dec 18, 2019 12:55:00 AM / by 8th Wall posted in Announcements, For Developers

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At 8th Wall, we’ve been working hard to usher in the immersive web by equipping developers with powerful tools to create AR/VR content.

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