placeholder_200x200

Introducing Inline AR

Apr 4, 2020 4:44:00 PM / by Rigel Benton posted in Announcements, For Developers

0 Comments

8th Wall has become synonymous with WebAR, powering hundreds of commercial WebAR websites across the world. Our SDK provides instant surface detection, 6DoF world tracking and image target detection to the browser, allowing developers to build and distribute AR without needing to worry about app stores and downloads. Developers use 8th Wall to create web-based AR experiences with greater reach and less friction than comparable standalone apps, while delivering the deep engagement and dwell time that AR provides.

Until now, WebAR has been delivered in the form of microsites: full screen web apps that reside on their own webpage. Over the past year and a half, we have witnessed the complexity of these microsites grow to impressive levels. Real-time multiplayer games, streaming holograms, geo-based scavenger hunts, and much more have elevated this format and proven that web technology is further ahead than most people realize. Now with WebAR in a mature state, I’m proud to announce ‘Inline AR’ as an alternative to the microsite format which can now power even more of the web.

Read More

Sberbank creates WebAR activation for International Women’s Day

Apr 2, 2020 2:02:00 PM / by 8th Wall posted in Banking & Finance

0 Comments

To honor International Women’s Day, Russian bank Sberbank teamed up with digital agencies Mosaic and Hyper Reality to create a WebAR activation that allows users to send the women in their lives a virtual bouquet of flowers.

Read More

Stoneleigh Wild Valley Wine “Let Nature Take Over” in an AR-activated experience

Apr 2, 2020 1:54:00 PM / by 8th Wall posted in Food & Beverage, Alcoholic Beverage, Image Targets

0 Comments

New Zealand wine company Stoneleigh partnered with immersive Australian agency Unbnd to create an AR-activated brand experience for its Wild Valley wine labels. Customers can scan their wine bottle to “let nature take over,” bringing to life elements of nature from the wine’s coastal climate of Marlborough, New Zealand.

Read More

A Week in WebAR: Nike, New Zealand Stoneleigh Wine and Sberbank of Russia

Apr 2, 2020 9:00:00 AM / by 8th Wall posted in Week in WebAR

0 Comments

Nike: “Move to Zero” AR Activated Shoe Boxes

To educate customers on its journey toward zero carbon and zero waste, Nike worked with production agency Unit9 to transform its shoe boxes into interactive WebAR stories. When scanned, the shoe boxes activate a 3D augmented reality experience that appears on top of the box, and tells the story of Nike’s commitment to sustainability.

Read More

WebAR while you WFH

Mar 19, 2020 4:52:00 PM / by Tom Emrich posted in Hologram, Arts & Entertainment

0 Comments

One of the superpowers of augmented and virtual reality is to make the ordinary, extraordinary. And with WebAR and WebVR, you can experience something awesome with just a click of a link. I’ve rounded up five WebAR and WebVR experiences powered by 8th Wall to help you add a little wonder to your world during your stay at home.

Read More

HSBC Bank and WWF create WebAR activation to shed light on climate change

Mar 5, 2020 5:54:00 PM / by 8th Wall posted in Banking & Finance, Non-Profit

0 Comments

HSBC Bank — in association with WWF — teamed up with Australian agency Unbnd to create a WebAR activation that sheds light on the endangerment of wildlife of the Pantanal wetlands, which are threatened by deforestation and habitat degradation.

Read More

Preview the Space Channel 5 game before purchasing in WebAR

Mar 5, 2020 5:47:00 PM / by 8th Wall posted in Games & Toys

0 Comments

To promote the virtual reality version of SEGA’s Dreamcast rhythm game “Space Channel 5,” now available with PlayStation®VR (PS4), creative technology agency Mawari, Inc. developed an activation that lets fans preview the game in WebAR.

Read More

A Week in WebAR: SEGA’s Space Channel 5, HSBC Bank and Reality Bytes

Mar 5, 2020 4:55:00 PM / by 8th Wall posted in Week in WebAR

0 Comments

SEGA's Space Channel 5 VR: Kinda Funky News Flash!

To promote the virtual reality version of SEGA’s Dreamcast rhythm game “Space Channel 5,” now available with PlayStation®VR (PS4), creative technology agency Mawari, Inc. developed an activation that lets fans preview the game in WebAR.

Read More

Immersive book "Reality Bytes" uses augmented and virtual reality for innovative learning

Mar 5, 2020 9:46:00 AM / by 8th Wall

0 Comments

An immersive book called Reality Bytes makes the case for AR and VR in the classroom by including practical, interactive examples of AR embedded in the book itself. To activate the educational experiences, all the reader has to do is scan a QR code or type the URL into their phone.

Read More

8th Wall named a finalist for 2020 SXSW Innovation Awards

Feb 26, 2020 5:11:00 PM / by 8th Wall posted in Announcements, Arts & Entertainment

0 Comments

We’re thrilled to announce 8th Wall has been selected as a finalist in the “XR” category for the 23rd annual SXSW Innovation Awards, taking place on Monday, March 16 at 6:00 pm CT at the Austin Convention Center.

Read More