Microsoft and Intergalactic Agency, in partnership with the Big W stores across Australia, gave fans the chance to experience a real-world Minecraft adventure with the launch of a web-based augmented reality scavenger hunt called "Minecraft Quest."

In celebration of the highly anticipated theatrical release of “Avatar: The Way of Water”, 20th Century Studios released an immersive Augmented Reality experience where spectators and passers-by could dive into the oceans of Pandora using only their smartphones. 

In support of the July 29 theatrical release of Warner Bros.’ animated feature film, DC League of Super-Pets, the studio unleashed an interactive and family-friendly AR experience launched from an Amazon box.

To promote the release of their new album “Music of the Spheres” and their single with BTS “My Universe”, Coldplay released two limited-time albums which featured out of this world augmented reality experiences. Developed by arfected in collaboration with Parlophone Records Ltd. and FirePit Technology (Warner Music Group), the experiences allowed fans to engage with the bands music like never before.

Society6, the artist-driven online marketplace featuring made-to-order products in home decor, wall art, apparel and accessories partnered with premium paint brand Sherwin-Williams to launch a new “View in Your Room” augmented reality capability for the mobile web. Developed by AR design firm Rock Paper Reality, the AR e-commerce feature allows consumers to preview millions of Society6 wall art designs and paint in their own space.

It’s the most wonderful time of the year and this festive season brands are turning to WebAR powered by 8th Wall to bring holiday cheer to customers — no matter where they are.

Stags’ Leap Winery is rooted in its legendary namesake, the stag, an indomitable spirit which leapt into the unknown rather than submitting to a hunter. As part of its “Take the Leap” campaign, the winery is inviting consumers to take their own leap and follow in the footsteps of the stag. There, they’ll explore the worlds of Stag’s Leap Winery through an AR experience which brings its bottles to life. 

In honor of Ninjago’s 10th Anniversary, LEGO launched the Ninjago AR Quest at LEGOLAND and LEGO Discovery Center locations around the world. Leveraging the power of AR, guests must be a Ninja and help Master Wu retrieve the golden fragments of his Golden Amulet to protect the Ninjago Legacy.

As part of their efforts to promote diversity and inclusion in health research, the All of Us Research Program partnered with local artists across Denver and Seattle to transform ordinary traffic boxes into beautiful pieces of art that double as highly engaging augmented reality experiences. 

As part of its Newstalgia campaign which looks to merge nostalgia with innovation, Pizza Hut has launched a WebAR experience which turns the top of special edition pizza boxes into a playable game of Pac-Man.