White Castle is turning 100 this year and to mark this huge achievement they have collaborated with Coca-Cola, a partner since their beginning in 1921, to introduce three collectible augmented reality soft drink cups. Customers use their smartphone to bring the 100th Birthday AR Cup to life complete with motion and sound by accessing the web-based augmented reality experience.
Dior partnered with Creote Studio and Webs S’up to augment window displays in malls across Hong Kong, Taiwan, Singapore and Malaysia over the holiday season using WebAR. Image targets displayed on storefronts activated three unique experiences inspired by Dior’s latest collection.
Augmented reality is a powerful technology which uses our own reality as a canvas to transform everyday places, faces and things into something new and extraordinary. With Image Target augmented reality, the physical image marker — such as a magazine page, poster or label — is an essential ingredient to bring your product to life, making it the subject in an AR experience. World Tracking augmented reality uses the surfaces around you to create a markerless experience anywhere you are. When these two powerful AR technologies are combined, it’s possible to create WebAR experiences which make use of the world and keep your product as the focal point.
We are extremely pleased to announce the launch of 8th Wall Curved Image Targets, providing developers with new tools to bring to life coffee cups, bottles, cans and more using web-based augmented reality (WebAR).
Curved Image Targets expand upon our existing WebAR image target capabilities which previously was designed for flat image targets only. With the rollout of Release 15 of our AR Engine, developers can now create WebAR projects that are activated by and track images wrapped around cylinder- and cone-shaped objects.
Leading online art gallery, Saatchi Art, has launched a web-based augmented reality feature called “View in a Room,” letting customers view over a million works of art in their home before buying online. Developed by AR design firm Rock Paper Reality, “View in a Room” is the largest Web AR deployment to use 8th Wall’s augmented reality technology to date.
Trainline, a UK platform for finding and booking train tickets, installed a series of 16 WebAR-activated posters around Waterloo Station which transform into live departure boards when viewed through a smartphone. Produced by digital agency Byte, the AR timetables also reveal a comparison of CO₂ emissions generated by each journey when traveled by a car versus train. Take a look:
New Zealand wine company Stoneleigh partnered with immersive Australian agency Unbnd to create an AR-activated brand experience for its Wild Valley wine labels. Customers can scan their wine bottle to “let nature take over,” bringing to life elements of nature from the wine’s coastal climate of Marlborough, New Zealand.
Creative studio Powster immersed New York Comic Con attendees in the world of 1917 by allowing them to augment real world posters into live action footage from the film in their mobile web browsers.
International airline EVA Air takes us to Thailand with its latest WebAR activation, which transforms a simple print ad into a portal to a busy Bangkok waterway. The full page advertisement appears in the September issue of Fast Company and was created by agencies MullenLowe US and Tool.