It’s the most wonderful time of the year and this festive season brands are turning to WebAR powered by 8th Wall to bring holiday cheer to customers — no matter where they are.
With Paris and Lancôme being inseparable, Lancôme decided to offer its customers a glimpse of Paris for the holiday season. Using augmented reality, customers around the world are transported to the Eiffel Tower through a magical portal experience.
Dior partnered with Creote Studio and Webs S’up to augment window displays in malls across Hong Kong, Taiwan, Singapore and Malaysia over the holiday season using WebAR. Image targets displayed on storefronts activated three unique experiences inspired by Dior’s latest collection.
Just in time for the festive season, Dior is giving everyone a gift this year using the magic and wonder of augmented reality. Leveraging designs and scenes from its 2021 Cruise Show, Dior has released an augmented reality gift box which features ‘luminarie’ and celestial-patterns that come to life right before your eyes.
To help spread some holiday cheer this year, The Good Crisp Company is using augmented reality to turn their canister into a winter wonderland complete with a special message from Santa.
Twenty-two Westfield shopping centers across the USA are now the destination of a large-scale, augmented reality holiday-themed scavenger hunt.
Even though most trick-or-treaters are staying home this year, there’s still lots of spooky fun to be had in augmented reality. Bring the haunt into your house with with these creative Halloween WebAR activations powered by 8th Wall.
This spooky WebAR experience was created by agency WULF Arts, Inc. in collaboration with Foundry512 and Foursquare for Jagermeister. The spirit of bartenders past haunts pubs, lounges and clubs and users who find them (in augmented reality) are prompted to post a screenshot of their ghoulish encounter on social media with #DarkeSpirit for the chance to win one of 16 exclusive Jagermeister Halloween party packs.
Candy brand Ricolino launched a Halloween WebAR experience that’s activated by scanning a QR code on a poster. Created by agency Inmersys, the experience reveals an animated clown dressed as a vampire in augmented reality who greets the user before diving head first into a mysterious portal.
As a part of their #BringHalloweenHome campaign, McDonald’s Canada created a WebAR experience that brings the trick-or-treat experience directly to Canadian customers. A yellow McDelivery door appears in augmented reality that can be opened by “knocking,” which reveals a virtual Halloween world to explore and has an exclusive McDelivery offer. Users can snap photos while in the experience of their spooky encounter with a vampire.