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McDonald’s brings Halloween home with WebAR experience

Oct 8, 2020 11:35:00 AM / by 8th Wall posted in Food & Beverage, Holiday

As a part of their #BringHalloweenHome campaign, McDonald’s Canada created a WebAR experience that brings the trick-or-treat experience directly to Canadian customers. A yellow McDelivery door appears in augmented reality that can be opened by “knocking,” which reveals a virtual Halloween world to explore and has an exclusive McDelivery offer. Users can snap photos while in the experience of their spooky encounter with a vampire.

Ghostbusters "Haunted Candy Hunt" AR game lets you hunt for ghosts and candy this halloween

Oct 8, 2020 11:28:00 AM / by 8th Wall posted in Food & Beverage, Games & Toys, Holiday

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Ferrara collaborated with Sony Pictures’ Ghostbusters to create a fun WebAR experience that lets families hunt for ghosts (and candy!) from the comfort of their home. Created by agency Trigger, the Haunted Candy Hunt takes players on a Halloween adventure where they can walk around their living room, kitchen and backyard to find classic Ghostbusters ghouls including Slimer, as well as new characters created just for the game.

Nextdoor's brand-new AR Treat Map helps neighbors safely celebrate Halloween

Oct 8, 2020 11:12:00 AM / by 8th Wall posted in Retail, Holiday

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Nextdoor’s annual Treat Map is back with new features in WebAR! The neighborhood app partnered with Party City to create an interactive map that offers alternatives to trick-or-treating and an original augmented reality experience, so that you can celebrate Halloween safely this year. Simply add your home to the Treat Map and let your neighbors know which lower risk festivities you plan on participating in: Haunted Decor, Pumpkin Projects or a Costume Wave Parade.

Mulberry lets shoppers hold a virtual iris handbag before buying the real thing

Oct 2, 2020 3:18:00 PM / by 8th Wall posted in Fashion & Apparel

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For the launch of Mulberry’s Iris handbag, a WebAR experience was created by M — XR using high quality, realistic 3D renderings of the bag. The experience, which launched at three event locations around the world, was triggered from a custom printed Mulberry beermat which then presented an exact 3D replica of the Iris handbag — with accurate colors, textures, and materials. Users could then customize the product’s handle and body color and was given the option to snap a screenshot and/or buy the bag on mulberry.com.

👛 Read more about this luxury brand experience in this M — XR case study.

KHAITE turns to WebAR for its Spring/Summer 2021 lookbook

Oct 2, 2020 3:10:00 PM / by 8th Wall posted in Fashion & Apparel

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New York-based fashion label KHAITE used WebAR to preview its Spring-Summer 2021 collection. Lookbook readers scan a QR code found in the physical book to activate the augmented reality experience, which drops 3D versions of KHAITE’s new slingback heels, patent ankle boots, gladiator sandals and other SS21 shoes into the user’s space for them to view from all angles. The same experience, created by agency Rose Digital, was also made available to all online users on the KHAITE website.

Three UK shows the Future of Fashion at London Fashion Week

Oct 2, 2020 3:02:00 PM / by 8th Wall posted in Hologram, Fashion & Apparel

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In a global fashion first, Three UK teamed up with volumetric video leader Dimension to showcase a holographic fashion show at London Fashion Week. Using 5G-powered smartphones, audience members were able to watch a WebAR-enabled hologram of Adwoa Aboah walk down what appeared to be an empty catwalk to model the latest collections at Central Saint Martins. Even more exciting, the real Adwoa was able to watch a volumetric video copy of herself walk down the runway as she sat in the front row.

A Week in WebAR: B2B Edition

Sep 24, 2020 3:55:00 PM / by Andrew Woodberry posted in Week in WebAR

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This week we’re looking at a rapidly expanding use case for WebAR: B2B Marketing. With sales processes disrupted by COVID, agency partners are helping clients reach their target audiences with interactive, memorable, immersive experiences. Check out how these agencies and companies are innovating to reach audiences with web-based augmented reality technology.

MRstudios builds visualization tool for salespeople of leading Swedish HVAC company Systemair

Sep 24, 2020 10:01:00 AM / by Andrew Woodberry posted in Corporate & B2B

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Systemair is the world’s leading ventilation company and has a portfolio of several thousand different high-quality products. To showcase their many different products in an efficient manner, the Swedish company engaged Prague-based agency MRstudios to create a web-based AR sales solution. The result is a sleek WebAR application that enables their salespeople to swiftly pull up renderings to display to potential customers, all from the employee’s mobile browser.

AustechVR builds WebAR dam tours for Sunwater to educate clients and the public after open days are cancelled

Sep 24, 2020 9:58:00 AM / by Andrew Woodberry posted in Corporate & B2B

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Queensland-based Sunwater has historically provided awe-inspiring and educational tours of the expansive dams they’ve built in Australia. Unfortunately, due to COVID restrictions, open days were cancelled and no physical access was possible this year. Hoping to still connect with people interested in learning about their water storage and hydroelectric capabilities, Sunwater turned to leading Gold Coast AR/VR agency AustechVR to build a virtual dam tour.

Aircards teams up with Dubai-based partner CXO Strategies to deliver an entirely virtual expo experience for Nutanix

Sep 24, 2020 9:51:00 AM / by Andrew Woodberry posted in Corporate & B2B

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With nearly all in-person conferences and events cancelled for the foreseeable future, tech firm Nutanix was looking for an innovative, impactful way to connect with key decision makers. Aircards, a leading end-to-end provider of WebAR services, partnered with CXO Strategies to deliver the cloud computing company a truly unique and engaging virtual expo booth.

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