With nearly all in-person conferences and events cancelled for the foreseeable future, tech firm Nutanix was looking for an innovative, impactful way to connect with key decision makers. Aircards, a leading end-to-end provider of WebAR services, partnered with CXO Strategies to deliver the cloud computing company a truly unique and engaging virtual expo booth.
We are extremely pleased to announce the launch of 8th Wall Curved Image Targets, providing developers with new tools to bring to life coffee cups, bottles, cans and more using web-based augmented reality (WebAR).
Curved Image Targets expand upon our existing WebAR image target capabilities which previously was designed for flat image targets only. With the rollout of Release 15 of our AR Engine, developers can now create WebAR projects that are activated by and track images wrapped around cylinder- and cone-shaped objects.
Depthkit Cinema software allows you to capture high resolution volumetric videos from anywhere. When paired with 8th Wall, you can create a WebAR experience that works on all devices, no app needed. Here’s how:
This week we’re examining 8th Wall powered WebAR activations that recently launched across four different industry verticals: Automotive, Ecommerce and Food (x Entertainment!). Check out how these agencies, brands and public figures are breaking new ground in leveraging web-based AR to deliver meaningful immersive experiences directly to users’ smartphones.
Burger King and UK rap artist, Tinie Tempah, teamed up to deliver the world’s tiniest concert. For a limited time, Burger King UK customers could scan a QR code on Whopper burgers which generated a hologram of Tinie, who performed his latest single “Whoppa” on a Whopper.
Leading online art gallery, Saatchi Art, has launched a web-based augmented reality feature called “View in a Room,” letting customers view over a million works of art in their home before buying online. Developed by AR design firm Rock Paper Reality, “View in a Room” is the largest Web AR deployment to use 8th Wall’s augmented reality technology to date.
The Digital Porsche Brand Academy, a Web AR training experience developed for Porsche by consulting agency innovation.rocks, has received two prestigious Red Dot Awards in the ‘Interface & UX’ and ‘Brand Design & Identity’ categories. The Red Dot Award is an international design competition for product and communication design and is considered one of the preeminent award programs in the design field
Vienna-based agency svarmony created a WebAR-activated print ad that appeared in the September and October issues of German magazine Auto Motor Sport for the 2020 Porsche Taycan. The advertisement served as an image target, which triggered a realistic 3D model of the Porsche Taycan to appear to the user.
This Week in WebAR we’re exploring different ways that agencies and automotive brands are using web-based augmented reality to bring the car showroom directly to customers, making the shopping experience easier than ever. With high resolution, photorealistic renderings and interactive components, users can explore the exterior and interior of cars, learn about new features and even change the paint color or interior fabric choices in real time — all within their mobile browser.
Maserati Levante Trofeo (Germany)
German-based agency HERREN DER SCHÖPFUNG created a WebAR-activated print ad to showcase the new Maserati Levante Trofeo 580 hp. The double-page spread, which appeared in German publication Handelsblatt, transforms into a captivating augmented reality experience when the user scans a QR code.
Trainline, a UK platform for finding and booking train tickets, installed a series of 16 WebAR-activated posters around Waterloo Station which transform into live departure boards when viewed through a smartphone. Produced by digital agency Byte, the AR timetables also reveal a comparison of CO₂ emissions generated by each journey when traveled by a car versus train. Take a look: