Mini Cooper creates WebAR activation for release of Mini Cooper Countryman in Australia

Aug 10, 2020 1:21:00 PM / by 8th Wall posted in Automotive

Tokyo-based agency Mawari and AFK worked together to create a Web AR activation for MINI Australia, which ran as Australia’s very first programmatic Digital 3D/AR ad. The interactive banner ads instantly activated the AR experience, allowing customers to bring a life-size 3D version of the car into their environment where they could explore features up close. The WebAR experience was nominated for a 2020 Auggie Award for “Best Campaign.”

Get up close to the Volvo XC40 recharge plug-in hybrid with WebAR

Aug 10, 2020 1:14:00 PM / by 8th Wall posted in Automotive

0 Comments

Agency GREY/Germany created a WebAR experience which lets customers get up close to the Volvo XC40 Recharge Plug-In Hybrid. Users could scale, rotate, and test out different paint colors on the SUV, then hop inside to explore the detailed interior. Hotspots reveal more information about key features of the car.

Volvo debuts all new Volvo S60 with WebAR experience that ran as a digital ad unit

Aug 10, 2020 12:51:00 PM / by 8th Wall posted in Automotive

0 Comments

In Brazil, agency VZ Lab created a WebAR experience which ran as digital ad unit. Once customers clicked on the ad, an all new Volvo S60 instantly appeared before them. Users could examine the car up close, rotate it, try out different paint colors and even hop inside to explore the interior and learn more about the sedan’s latest features.

Maserati used a WebAR-activated print ad to showcase the new Maserati Levante Trofeo

Aug 10, 2020 11:35:00 AM / by 8th Wall posted in Automotive

0 Comments

German-based agency HERREN DER SCHÖPFUNG created a WebAR-activated print ad to showcase the new Maserati Levante Trofeo 580 hp. The double-page spread, which appeared in German publication Handelsblatt, transforms into a captivating augmented reality experience when the user scans a QR code.

The President of Israel virtually “visits” citizens in their homes during lockdown for Independence Day

Aug 2, 2020 7:51:00 PM / by 8th Wall posted in Hologram

0 Comments

Independence Day in Israel is observed on April 28th and 29th this year, and in order to personally “visit” each and every home in Israel (while practicing good social distancing), President Reuven Rivlin has transformed himself into a WebAR hologram.

Müller Milchreis launches a WebAR-based sweepstakes promotion for its rice pudding product

Jul 28, 2020 4:24:00 PM / by 8th Wall posted in Food & Beverage

0 Comments

Multinational dairy company Müller has launched a WebAR-based sweepstakes promotion for its rice pudding product, Müller Milchreis, premiering in the German market.

Siduri Winery debuts holographic AR experience

Jul 28, 2020 4:20:00 PM / by 8th Wall posted in Hologram, Food & Beverage, Alcoholic Beverage

0 Comments

Critically-acclaimed Pinot Noir specialist, Siduri, is serving up a holographic augmented reality experience which brings to life the winery’s ethos — that serious wine and serious fun aren’t mutually exclusive.

A Week in WebAR: Netflix’s Cursed, Siduri Wines and Müller Milchreis

Jul 28, 2020 4:09:00 PM / by 8th Wall posted in Week in WebAR

0 Comments

Netflix Original Series: Cursed

To mark the debut of its new show, Cursed, Netflix is using WebAR to give users the ability to virtually conjure roots and lightning, receive the sword of power and find their path of magic in a series of augmented reality challenges.

Netflix unveils Web AR experience for new series "Cursed"

Jul 28, 2020 3:51:00 PM / by 8th Wall posted in Arts & Entertainment

0 Comments

Announcing in-browser video recording

Jul 7, 2020 4:26:00 PM / by 8th Wall posted in Announcements, For Developers

0 Comments

Your WebAR experiences are about to go viral! 🔥

Today we are excited to announce the release of our Video Recording feature which can be added to any 8th Wall project to let your users capture and share their experience.

When you add Video Recording to your project, your users will be able to capture moments within the WebAR experience and have the option to download their media and/or share it with their friends using the most popular messaging and social media applications. This opens up viral marketing opportunities for your experience by equipping your users with the tools they need to share their experience with their network and inspire further use.

8th Wall Video Recording happens in-browser and on-device, supporting iOS, Android, and Desktop computers. Designed with privacy in mind, capturing video on-device not only makes recording of web content extremely fast but it also ensures that only the user has access to the media they have created.